Ed

Orozco

Portfolio

About me

My 11 years of experience with B2B startups and my own ventures give me a pragmatic approach to problem-solving through design.

I'm systematic, high-energy, and always approach challenges with a yes, and attitude.

In my career, I've hired and coached designers, sold over $100k worth of design projects, built multiple design systems from scratch, designed a 0→1 tool for data engineers, and shipped dozens of production PRs used by hundreds of B2B customers.

I love working with mission-driven startups who care about people and about quality.

Side projects

Other than my full-time job, I publish react component experiments on components.fun, I run the Solo Designers Collective, and write frequently about design for startups.

Case studies

2024

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Zoios

Lead product designer

Established the practice of continuously talking with customers, which informed strategic positioning initiatives and several product launches. I led and executed a full rebrand, which we launched in under a month, earning accolades from partners and customers.

2022

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Synq

0-1 Lead product designer

As the first and only designer, I created data issue resolution workflows that helped save our customers' data teams up to 15 hours per week.

I co-pioneered the productization of data product observability, which replaced time-consuming rituals for our users and became a unique selling point, helping sales triple our ARR.

2021

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Revolut

Senior product designer

Led a series of workshops that formed the foundation for the app's 2023 redesign, now serving 50 million customers worldwide. Developed patterns for securely onboarding millions of web app users while successfully aligning engineering, regulatory, and business stakeholders.

2017

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WANDR

Founding designer & head of strategy

As founding designer, I was instrumental in scaling the team from 1—20+ designers. Under my leadership we increased our ACV by 10x and hit our first $1 million in revenue. I hired, led and mentored senior designers who went on to secure roles at Nike, Tesla, Twitter, Starbucks, Gitlab, Walmart, and Delivery Hero.

I successfully lead projects for IBM, the WWF Canada and Tenable.

What 11 years of designing professionally taught me

Quality matters*. Quality is hard to measure and often hard to justify. But customers notice it, and they tell their friends. Quality is good for business and good for the world.
Accessibility is non-negotiable. About 1 in every 10 white males suffer from a degree of color blindness, 5-10% have some degree of dyslexia, 3-5% suffer from ADHD, and 10-30% of Europeans suffer or will suffer from RSI.
Yes, accessibility is good UX, but it's also good for business as it increases your addressable market. (As of June 2025, it's also the law).
Speed of alignment triumphs speed of execution. Most teams are slow, not because of how they work, but because of how they communicate.
Outcomes matter more than outputs. It doesn't matter how cool you think it is. If it doesn't produce a change, it's worthless.
It's better to have a hole than an asshole**. The tech industry is full of assholes.

Assholes are people who verbally assault others in meetings. Who interrupt others when they speak. Who don't share credit. Who undermine their colleagues's work based on their own opinion. They justify their abhorrent behavior in the name of "move fast and break things".

They thrive in fast-growing companies with weak cultures where nobody keeps them in check and positions need to be filled at any cost.

But they will corrode your culture. Don't hire assholes.
Good design is good engineering. Fast loading times, spring animations, tab indexes, consistent data, interface responsiveness. The list goes on. You can't build good experiences by decoupling design from engineering.